Born in Cork, Jo began her career in journalism as a Junior Editor at IMAGE Magazine. After five years at the leading fashion and lifestyle publication, she moved to New York to pursue a fashion styling and freelance writing career. On her return in 2016, she co-founded GAFF Interiors, Ireland's premier online publication for affordable interior inspiration and advice.

After almost a decade of working with some of the country's leading fashion, home and lifestyle brands, Jo recognised the incredible waste and disparity the consumer industry perpetuated. Since 2019, Jo has worked extensively to support sustainable brands and initiatives, returning to gain her MSc in Management for Sustainable Development at Dublin City University and launching her independent podcast series, Futurist.

Today, Jo harnesses her industry experience, business acumen, and pragmatic approach to help brands transition to a more sustainable, circular model. She continues to write and contribute to publications on sustainable lifestyle and is continuing to build GAFF Shop, a circular marketplace for curated, pre-loved interior pieces.

She lives in Dublin with her boyfriend and rescue Staffie, Harley. 

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